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How to promote a tour on Facebook
*UPDATE - Before doing this, read Facebooks terms and conditions guidelines regarding competitions to ensure what you have planned wont upset them at all.
This beautifully simple (but surley not original?) viral marketing competition was created by Forsman & Bodenfors for a new Ikea store in Malmo, Sweden. The store manager uploaded pictures of his showrooms with instruction that the first people to tag themselves to any product in the photo's would win them. As you can imagine the promise of free Ikea furniture spread quickly through Facebookland. It’s not everyday you see one of your friends tagged to some LACK shelving in your news feeds.
What’s great about this is it uses the photo tagging functionality already built into Facebook so it's an idea you could easily replicate for your band.
I like the idea of or uploading a photo with your upcoming tour dates on, then give away free gig tickets to the first people to tag themselves to them. Be creative with the photos you upload. You could super impose your merchandise or back catalogue onto some unusual or eye catching imagery or do some band catalogue poses. Have fun with it.
A really clever twist would be to take photos of your crowd from the stage at gigs, upload the pictures to facebook, and reward people that tag themselves in them. This could create a lot of buzz over a whole tour, and a nice collection of photos.
To administer the winners, you can track who tagged items first by looking in your news feed, and remove the tags of any late comers.
The possibilities are endless. I just envy the lucky punter who tagged themselves to these.
[Changed the name of this blog as I think this one is more accurate]
